Product category:
Construction companies
News Release from: Long & Somerville
Edited by the Buildingtalk Editorial
Team on 21 June 2006
Long and Somerville repays customer
loyalty
Long and Somerville, the innovative independent builders' merchant, is rewarding its existing customers with a valuable loyalty card.
Management scientists claim to have proved that it costs seven times as much to win new customers as it does to keep existing ones; a fact sadly overlooked in many companies' tireless pursuit of growth But, instead of doggedly chasing volume and increased turnover, Long and Somerville, the innovative independent builders' merchant, is rewarding its existing customers with a valuable loyalty card
This article was originally published on Buildingtalk on 21 Jul 2006 at 8.00am (UK)
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Builder's merchant offers no-nonsense approach
Colin Lynch Builders has used Long and Somerville, the innovative independent builders' merchant, for 27 years because of it's no nonsense approach to his time and money.
"There are loyalty cards, and loyalty cards," comments Robin Somerville, Long and Somerville's Strategic Development Director "Some are just token gestures, offering few benefits and hardly worth the effort of carrying them around".
"But Long and Somerville's is different".
"By offering our loyalty card, one that gives an increasing scale of discounts, our customers become more effective and competitive, so it helps them make more money".
"Like every other builders' merchant we want to grow, but to achieve sustained growth we need to maintain our foundation of core customers, and we have a better chance of doing that if they are more successful".
"We plan to continue developing our services and product lines so that existing customers can continue to grow with us".
"And I hope some new customers will also find out why our regulars are so loyal.".
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