Product category:
Window Systems
News Release from: Mighton Products
Edited by the Buildingtalk Editorial
Team on 08 May 2006
Mighton gets a slice of American pie
Mighton Products, the premium sash window hardware specialist, has opened a US office in Orlando, Florida.
Mighton Products, the premium sash window hardware specialist, has opened a US office in Orlando, Florida Business Development Director, David Warr is in charge of American sales and market development: "Mighton can offer quality products and systems never before seen in the USA
This article was originally published on Buildingtalk on 9 Feb 2007 at 8.00am (UK)
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The market to date hasn't had a real innovator." The aim of an overseas presence for Mighton is to grow awareness of its innovative products like Powersash, the world's first fully integrated powered sash window mechanism, and Fenestrator, a manually operated system that allows even the heaviest sliding sash window - timber or PVC-U - to be opened easily.
Mike Derham, Managing Director of Mighton, explains the expansion: "Mighton's innovative products are well received in a market that's always looking for advancement.
Our research and development will continue for the UK market but it's just as relevant to the US market.
I think America is ready for us!".
Sliding sashes, known as 'double hung windows' over there, are the windows of choice in the States with sashes making up 30-40% of all replacement windows.
Mike Derham continues: "The US remodeling and restoration market offers real potential.
With housing stock at a mean age of about 34 years, many homes are ripe for window replacement, helped by a new tax incentive that encourages window buying".
As well as new lines, David Warr will promote Mighton's generic hardware to the 3-4 million commercial home renovators looking for quality sash window accessories and architectural ironmongery.
"One of the key drivers in the US for 2006 is premium products.
Many more American homeowners expect a practical, aesthetically pleasing and upmarket look for replacement windows.
"I'm really pleased to be representing Mighton" says David Warr, who has been supporting British businesses in the US since 1999 (see below).
"I believe we can create a new and serious market leader contender to compete with existing suppliers.".
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