Fact-based marketing company for construction

Michael Rigby Associates announce a brand new logo and separate identities for its Market Research and PR and Marketing Communications divisions.

Michael Rigby Associates splits business into Rigby Research and MRA Marketing.

Fact-based marketing company Michael Rigby Associates is delighted to announce a brand new logo and, for the first time, separate identities for its Market Research and PR and Marketing Communications divisions.

The company deliberately restricts its work to the construction, building materials, home improvements and DIY markets, believing that knowing the language and what makes these markets tick is of enormous value to its customers.

The two divisions will now be branded separately as Rigby Research and MRA Marketing.

Managing Director Mike Rigby comments: "Currently PR and marketing communications accounts for the biggest proportion of what we do, but we believe there is big potential for both divisions.

Splitting them up will allow both businesses to improve their service to customers and grow.

"Rigby Research will provide customers with the information and insight to market themselves more effectively, while MRA Marketing will help customers grow faster, more profitably.

Most of our customers grow faster than their markets, some much faster".

Along with launching new logos, letterheads, business cards and a revamped quarterly newsletter, the company will also split its website in the new-year.

Each division will have its own mini-site, linked to a corporate site and a market information portal.

"We are entering a new and exciting period in MRA's history," adds Mike.

"The company was 15 years old in 2006 and is almost unrecognisable now from the early days.

The re-branding is another milestone in our development, and we are looking forward to continuing to help our customers out perform their markets, in 2007 and beyond.".

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