Michael Rigby marketing advice during recession

Specialist PR agency Michael Rigby Associates has published its free guide on marketing strategies during the recession; To Cut or Not to Cut.

The guide offers advice as the economic downturn forces almost everyone in business to rethink their marketing strategy.

Written by Michael Rigby Associates's (MRA) Managing Director, Mike Rigby, 'To Cut or Not to Cut: Marketing in Recession' draws upon evidence from four separate studies into the effects of decreasing, maintaining and increasing marketing budgets on the performance of real companies during previous slowdowns.

"People who work in marketing often take it as read that marketing works and assume everyone else accepts that it works too.

Mike explains.

"But it doesn't take more than a slight downturn in the market to show they are wrong".

"While some brands maintain or increase their expenditure on marketing during downturns, others cut theirs".

"So the question is: what is the impact on those who cut their marketing and on those who maintain or increase it?".

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