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Product category: Infrastructure and CAD Software
News Release from: myVR Software | Subject: 3D myVR models
Edited by the Buildingtalk Editorial Team on 10 May 2007

New development decided using 3D myVR
models

For the first time in Norway digital 3D models will be used as a primary selection criterion by the jury in an architectural design competition.

Through the use of virtual, dynamic 3D myVR models provided by different architectural design teams, an equal, better and more thorough decision making process will be employed in the plan and design competition for the new gigantic city center at Okern in Oslo, Norway Steen and Strom's vision comprises a total of 200.000 square meters, which is on the same scale as some of the largest city centers developed in Europe

- You can no longer just give today's consumers a place to do their shopping.

The future of commerce is all about what other services you can offer at the same time, says Henrik Larsen, Director of commercial development at Steen and Strom.

- We are not just building a shopping center, but developing an entire city center that can offer cultural experiences, a water park, and a wide variety of private, public, commerce and retail service offerings.

The architectural design contents encompasses a build out potential of over 200.000 square meters, of which approximately 60.000 square meters are for commerce and retail purposes.

The vast size of the development is also one of the reasons that the developer has chosen to use this new digital presentation technology.

By employing this new technology the various submitted architectural designs are easily visualized, compared and understood not only by the architectural jury, but also by the plan and building authorities, politicians, and the general public.

Steen and Strom therefore hopes that this will give a better, quicker and more efficient decision process for not only selecting the winning proposal, but also for the overall development of the project based on the winning design proposal.

The goal of the architectural design contest is to realize a complete plan based on today's Okern Center, and show how Okern can be developed into an active and exciting City Center.

Throughout several months this winter, six well known Scandinavian architectural firms have worked on their design proposals.

Some of the primary criteria's have been to create a center with a water experience (water park, spa, and relaxation facilities), public services (library, movie theater etc.), restaurants, and a unique shopping experience.

All the submitted architectural proposals are, in addition to be available digitally over the Internet, also accessible in the traditional physical sense through the display of card board models, and sketches open to the general public at the top floor of Okern center between March 23rd and the 25th of April.

NTI Nestor has delivered the myVR Software that has made the digital presentation possible.

XVision together with Vianova has designed a web site for the architectural contents (www.okernsentrum.no).

There all the different architectural design proposals can be viewed in "equal" dynamic 3D models (www.myvr-software.com/okern).

XVision has also integrated the various architect proposals into the National Road Authority/Vianona terrain model of the Okern area so that all proposals are presented on an equal footing.

To simplify the user viewing experience over the Internet the design proposals are 3D animated and supplied with a fixed selection of various viewpoints from birds eye view to different angles and directions.

The jury can also employ the full myVR functionality and freely move around the models and view them from any possible angle or direction and thus easier be able to consider all aspects and possibilities with each individual proposal.

- This digital presentation method is brand new and revolutionary when it comes to architectural designs contests says Halvor Jensen, Managing Director of NTI Nestor.

This is a breakthrough for the Norwegian myVR technology.

In spite of these various design proposals having been constructed in completely different CAD applications they all translated effortlessly into myVR.

This shows the unique flexibility of this technology when it comes to distribution and communication across various technical fields.

It only took two (2) days in total, to import all the six (6) submitted architectural proposals into the terrain model and designing the web site.

Exporting 3D models to the myVR technology is an extremely quick and easy process.

- This new digital way of presenting architectural designs works extremely well and is a resounding success, says Katrine Nyhus, hired as the project secretary from Civitas.

- The myVR models are very useful for those who have not been trained in thinking or visualizing in three (3) dimensions.

This technology helps to clearly communicate and show the complex situation at Okern.

Together with the physical 3D models and the architectural sketches provided we've been able to display all facets and aspects of the various submitted proposals.

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