Product category:
Electrical Services
News Release from: Newey and Eyre
Edited by the Buildingtalk Editorial
Team on 30 July 2007
'Mad About Newlec' advertising campaign
Test advert features a 'Newlec on Board' sign fitted to a van, illustrating customers' support of Newlec range.
As part of Newey and Eyre's 'Mad About Newlec' advertising campaign, which embraces the popularity of the well-loved range among contractors and installers, the company is inviting customers to 'Get on Board with Newlec' The latest advert features a 'Newlec on Board' sign fitted to a van, illustrating our customers' support of the Newlec range
This article was originally published on Buildingtalk on 6 Oct 2003 at 8.00am (UK)
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Newey And Eyre will be promoting to customers the significance of choosing the correct PPE equipment and branch staff will be available to offer advice on conforming to the latest safety legislation.
However, despite its light-hearted angle, the latest stage of the campaign also carries a more serious message.
With around 1.7 million vehicle-related crimes reported in England and Wales each year[1], Newey and Eyre is urging contractors and installers to keep their tools and equipment secure to prevent theft.
From now until 30 September 2007, customers will be able to obtain a free van sticker, which carries the message: 'No tools are kept in this vehicle overnight', from any of Newey and Eyre's 175 branches nationwide.
Customers who pick up a free 'No tools are kept in this vehicle overnight' van sticker and register their details will also be entered into a free prize draw for the chance to get on board a flight to the 2008 Monaco Grand Prix.
Caren Rawlins product brands manager for Newey and Eyre says: "The 'Mad About Newlec' campaign has already proved extremely popular with our customers and I'm confident that this latest instalment will be just as successful".
"As well as reflecting the fun side of the Newlec brand it also promotes a serious message, helping our customers to work well by encouraging them to protect their vehicles and tools from theft".
Look out for the next stage of the campaign 'Convert to Newlec' coming later in the year.
Mad about Newlec-ers will be given the chance to win a branch new convertible for a year.
Watch this space!.
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