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Product category: Building Trade Associations and Institutes
News Release from: NHBC
Edited by the Buildingtalk Editorial Team on 15 September 2005

NHBC Seminar for Senior Executives

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NHBC is running a repeat series of its seminar for senior executives to help them meet the 21st century customer's expectations.

NHBC is running a repeat series of its seminar for senior executives to help them meet the 21st century customer's expectations The "Handling 21st Century Customer Demands" one-day seminar is aimed at those who are responsible, at the highest level, for managing the complex and often challenging field of customer relations

NHBC's seminar takes management strategies, which have been developed and refined over several years, and combines these with input from psychologists and senior negotiators.

It includes common scenarios using real-life studies; key psychological concepts applicable to the house-building industry; a guide to psychology - understanding how different personality types see situations; suggested modes of communication for key personality types and how enhanced skills can help prevent unnecessarily fraught situations for homeowners and builders.

Once completed, senior executives will be able to enhance their current business strategy by increasing customer satisfaction and thereby minimising damage to the business' reputation resulting from complaints.

Mike Freshney, a non-executive director at the Home Builders Federation, who has attended the course, said: "Having attended this seminar I feel it is an absolute prerequisite to achieving high levels of customer satisfaction and knowing, understanding and managing your customer".

""This is not mere academic theory, it is tried and tested real life, with actual, practical case examples and lessons which you will recognise in your business.

Unlike some courses, from this one you will leave buzzing with ideas to apply to your own customer service activity." Ken Minter, NHBC Head of Claims, and Chartered Social Psychologist Guy Fielding head the one-day seminar".

"Ken has 20 years experience dealing with customers in the building industry and works on NHBC's more complex claims".

"Ken said: "Customer satisfaction is something which impacts on every level of a business.

Staff working with a homeowner must understand their after sales obligations and develop skills in building good relationships with customers, if their business is to have the upper hand over its competitors".

""After a day on this seminar you will be able to avoid the behaviour that turns reasonable customers into unreasonable complainants, and have a strategy in place for your staff." Guy Fielding has an expert understanding of how people interact and brings insight into issues involved with communicating with customers.

For further information on NHBC's courses and seminars please contact Training Services on 0870 241 4323 or at trainingservices@nhbc.co.uk.

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