Product category:
Glass
News Release from: Pilkington Building Products UK | Subject: Pilkington energiKare
Edited by the Buildingtalk Editorial
Team on 14 December 2007
Pilkington energiKare brand on the road
Pilkington energiKare steps up a gear with Nijman-Zeetank, one its UK hauliers, having eight of its floatliners branded with the logo of the new energy efficient insulating glass unit.
With a fleet of 130 vehicles, which can each carry up to 25 tonnes of glass, Nijman-Zeetank delivers glass from the Pilkington manufacturing facilities in St Helens to merchants and processors across the country The Pilkington energiKare design and website address now feature on the rear door of the haulier company's vehicles
This article was originally published on Buildingtalk on 15 Aug 2007 at 8.00am (UK)
Related stories
On the road to energy savings with Pilkington
Pilkington is touring the country to spread the word about its new energy efficient IGU - Pilkington energiKare.
Energy efficient savings with Pilkington
There is still time to join Pilkington on the road as it tours the country to spread the word about its new energy efficient IGU - Pilkington energiKare.
Anne Quayle, Marketing and Sales Support Manager, Pilkington, said: "Our vehicles are moving advertising opportunities and have been very helpful over the years in reinforcing our product brands, such as, Pilkington K Glass and Pilkington Activ to raise awareness with people across the country".
"The delivery of new floatliners is a great way for us to introduce our new logo to householders up and down the UK".
Following a successful trade campaign, which has included a nationwide tour attended by more than 350 window companies, and the launch of a consumer website with a host of energy saving tips and information, the floatliners' branding is the next step in a campaign to increase public awareness of Pilkington energiKare.
Television advertisements for the IGU will be shown across the country in February 2008.
In conjunction with most framing materials, Pilkington energiKare meets the requirements of Energy Saving Recommended Scheme set out by the Energy Saving Trust.
It easily exceeds the requirements for compliance of Part L of Building Regulations and there is minimal process change for processors, helping window fabricators and installers achieve a Window Energy Rating (WER) of at least a C, hassle free.
• Pilkington Building Products UK: contact details and other news
• Email this article to a colleague
• Register for the free Buildingtalk email newsletter
• Buildingtalk Home Page
Search the Pro-Talk network of sites
