Preverco offers new Infocenter 2.0 for retailers

Edited by the Buildingtalk editorial team Nov 8, 2007

Preverco, leading manufacturer of high-end, Canadian hardwood flooring, offers its new Infocenter 2.0 for retailers.

This comprehensive merchandising tool, which shows all possible product combinations from Preverco, includes an illuminated company logo, six swing wings to hold samples and a unique back wall full of color swatches.

Graphics help tell the story of grade, width, product technology and finish combinations available.

"The display that we produced is the first step in our new philosophy toward merchandising," said Jean-Sebastien Roy, marketing manager at Preverco.

"With a complex array of finishes, colors, textures and updated technology, it was important that Preverco design a tool to showcase our products in a very clear, clever way".

"The Infocenter 2.0 also reflects Preverco's new image of warmth and luxury, and the unit occupies very little space, a feature that retailers love." The display includes up to 36 sample boards and 13 informational graphics explaining Preverco's product offerings.

The back wall panel features up to 64 color swatches of all species and colors available and several room scenes to help illustrate the product's appearance and performance in the home.

The Infocenter 2.0 is easily assembled and all Preverco components can be quickly installed to provide consumers with an inclusive impression of Preverco's extensive product offering.