Product category:
Roofing and Roofllights
News Release from: Redland | Subject: Pitched roofing solutions
Edited by the Buildingtalk Editorial
Team on 19 February 2008
New look Redland shows its colours
Redland's pitched roofing solutions are designed to address the needs of a changing built environment, without compromising its aesthetics.
The Redland name may have a 90-year heritage in the UK roofing market, but the newly rebranded company - following last year's divestment from the Lafarge Group - has its sights firmly set on its customers current, and future, needs Says Paul Larcey, Redland's commercial director: "The construction market, and housebuilding in particular, is having to respond to three main drivers, sustainability, climate change and the need for affordable homes"
This article was originally published on Buildingtalk on 14 Aug 2008 at 8.00am (UK)
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"These three issues are having an undoubted impact on the construction of our buildings, and will continue to do so".
"But while the industry is exploring new methods of construction, the finished appearance of our buildings is another matter, and the desire for traditional brick and tile remains strong amongst both public and private sector developers".
"Redland's pitched roofing solutions are designed to address the needs of a changing built environment, without compromising its aesthetics".
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"Paul continued: "As part of Monier, the world's largest dedicated roofing business, Redland benefits from an outstanding RandD programme and international knowledge base.
This immense resource is behind the solutions that we are developing, specifically for the UK market".
"GBP5m invested in natural clay range".
"March 2008 sees the launch of a new range of hand-made appearance and weathered clay plain tiles, following a GBP5m investment in a purpose-designed production facility The tiles are made from a blend of two high quality clays that produce a superior product with excellent impermeability and frost resistance characteristics".
"With Rosemary Craftsman, Redland has created a machine-made clay plain tile that offers a characterful handmade appearance".
"The technology to achieve this visual effect was designed jointly by Redland and Monier Technical Centre and the unique production technique creates dimensional variations and a rustic coarse texture that varies from tile to tile".
"This results in a laid roof with a distinctive random look, typical of handmade clay roofs".
"Rosemary Dark Antique, as the name implies, has a "sooty" appearance, with its dark, pitted finish revealing just a hint of red beneath".
"The complete hand-made and weathered range is supplied with a full range of matching fittings and accessories".
Customers will also benefit from Redland's 15-year Roof System Guarantee.
Said Redland's marketing manager, Stuart Pocock: "Although the UK market is still dominated by concrete tiles, the market for clay plain tiles has grown substantially over recent years.
While the south east of England remains the major consumer, there are also significant markets in the midlands, south west and north west.
This range is designed to meet the needs of the private housing market, and is eagerly awaited by housebuilders, contractors and roofing merchants who helped Redland to develop the optimum appearance of the new tiles".
Clay pantiles.
"With planners increasingly wanting traditional designs, we are able to draw on the expertise of the Group worldwide to find suitable products for our market".
"Cathedral was launched some 18 months ago, and we have just introduced the Old Hollow clay pantile".
"Both products have been well received by developers and stockists, with a number of buildings now roofed in these attractive tiles".
"While we believe that this will remain a niche market, we are well placed to respond to our customers' needs".
More information on the full Redland range can be found at the company's new-look website.
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