New general manager turns up the heat at Sime

Paul Linley's recent appointment as General Manager at Sime heralds an exciting new phase of development for the leading gas boiler manufacturer.

Paul Linley's recent appointment as General Manager at Sime heralds an exciting new phase of development for the leading gas boiler manufacturer.

Committed to strengthening its enviable position within the boiler sector, Paul's arrival will also see the company kick-start an intensive new product development programme and a number of key marketing initiatives.

Having previously worked with Sime for two years as Product and Service Manager, Paul brings a wealth of experience and a diverse skill set to his new role at the privately-owned company.

He joins Sime from Alpha Boilers where he held the position of Customer Services Director.

Commenting on his new appointment, Paul said: "Whilst the market for domestic gas boilers remains fiercely competitive, I am confident that there is tremendous scope for Sime to build upon its success in providing a range of high-efficiency boilers to meet all types of installation requirements.

"As well as vigorously promoting our existing product offering, we will be introducing a new range of high-efficiency, high output combis, together with a collection of new floor standing models and an advanced flue management system".

Paul added: "Sime is renowned for its direct and personal style of customer service and it is our intention is to uphold this at all costs as the business continues to expand".

Established in 2003 as a wholly-owned subsidiary of Italian gas boiler giant, Sime SpA, Sime supplies and services a comprehensive range of domestic high-efficiency compact and storage combination boilers, together with a line-up of condensing models throughout the UK.

To support the Sime range, all boilers, flue components and spare parts are held at its head offices in Bradford and a nationwide team of directly employed engineers provide comprehensive service support.

Renowned for the engineering excellence of its products and innovation in the gas boiler market, parent company, Sime SpA, is one of Europe's top ten boiler manufacturers and exports to over 30 countries worldwide.

Dedicated to advanced product development, the company boasts superior levels of customer service and satisfaction.

Back to top