Coastal now part of the AandB Group

Coastal, one of the South East's leading fabricators, launch 'New Coastal', supported by suppliers including Spectus.

A plush seafront hotel in Bournemouth was the venue for the launch of 'New Coastal'.

Always one of the South East's leading trade fabricators, Coastal is now part of the AandB Group, whose Managing Director, Dave Barrett, was the main speaker.

Dave's challenge to an audience of over 100 Coastal customers was "Are you ready to change?".

A slick, multi-media presentation made it clear that change was needed in order to take market share.

Fortunately for the audience, Dave was also able to show them how they should change and what he, and the new Coastal, could do to help.

Coastal's suppliers, including Spectus, Ultraframe, Roof Rite, Laird and IWA were also on hand to lend support.

"The basic message is 'wise up and understand the power of good marketing and a strong brand,'" says Dave, whose passion and enthusiasm galvanised the audience.

"The brand for all our windows, doors and conservatories is Tricept".

"It has been phenomenally successful for us at AandB in the South East".

"Now we are introducing it to Coastal's network of customers".

Key to the Tricept brand is a comprehensive package of marketing materials specifically designed to raise brand awareness, improve corporate image and increase lead generation and conversion rates - most of which can be personalised".

"In fact," enthuses Dave, "we've got everything the ambitious installer could ever need".

The presentation also focused on product innovation and in particular on new mortice door locks that overcome the problem of 'bumping'".

"When you combine product innovation with superb marketing and well trained and motivated sales personnel, you have the perfect formula for success".

"Of those, of course, the most important is marketing".

"You may have the best product in the world but unless you tell people about it in a way they understand, you will never achieve success".

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