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Product category: Hand Tools
News Release from: Stanley Tools | Subject: Updated website
Edited by the Buildingtalk Editorial Team on 25 September 2007

Stanley Tools updated website with new
features

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New features include up-to-date information on new tool launches, guide to product innovations plus comprehensive tool demo section.

The updated site layout makes it easier for visitors to find the products that are right for them and by clicking on the FatMax XL or FatMax logos on the homepage, users can search by Stanley brand In addition, the 'Pro Zone' pages have a selection of short videos, hosted by Stanley expert, Alan Hampshire showing how to get the best out of your tools, whether you're an apprentice or a seasoned pro

Alan's skilled step-by-step demonstration videos are broken down into three categories: 'The Basics', 'The Benefits' and 'The Clever Bits'.

A DVD of all the demonstrations can also be requested for a complete 'one to one' session with Alan.

Also check out the 'Pro Zone' pages to find out more about Stanley's recent 'Judgement Day' tour of UK building sites, which saw professional builders and tradesmen go head to head against each other, battling it out for building site supremacy.

Log on to see all the tour action and find out which of your fellow pro's came out on top in the extreme challenges.

Stay in the 'Pro Zone' to access the latest seasonal product promotions, which currently includes Toys for the Boys, offering the chance to win the ultimate 'big boy's toy' such as a Honda 1000 RR Fireblade motorbike, or a once-in-a lifetime holiday experience like flying in a fighter jet across the Nevada Desert, in a free prize draw.

Or why not tune in to the 'as seen on TV' section to explore a selection of TV commercials, all part of Stanley's multi-million pound marketing campaign.

David Osborne, head of marketing, Stanley Tools, commented: "Whether our customer is an apprentice or a seasoned pro, what they have in common is that they want to get the best out of their tools - and themselves".

"We've designed these new site features to offer a one-stop shop for pros, packed with tips, news and facts so they can well and truly 'be in the know'".

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