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Steyport timbercare sales success

A Steyport product story
Edited by the Buildingtalk editorial team Sep 12, 2005

Steyport buck national trend with timbercare sales success

Steyport, the independent Blackburn-based surface coatings manufacturer, has unveiled a 23 percent year-on-year increase in sales of its wood care product ranges - bucking a national downward trend that is heavily affecting confidence within the industry.

The company, which produces long lasting treatment for sheds, fences and gates, specifically for retailers and under its own recently launched Centurion Timbercare, say the figure depicts its growing presence in the marketplace.

"Commercial sensitivities mean I cannot divulge figures in terms of litres, but we are very happy with our performance and know our product range is selling very well in comparison to other manufacturers." said Wendy Drake, Managing Director of Steyport.

"We have found a niche with high street retailers, large trade merchants and retail decorating sectors where the mixture of both quality and price is paramount".

"We intend to build on our success with targeted promotional activity that will see sales increase rapidly over the next year." Between September to November, Steyport is offering stockists the opportunity to order 40 five-litre cans of Centurion Timbercare in any combination of colours to be delivered by the end of October.

A competitive price will then be offered on mixed pallet orders for March 2006 delivery.

Launched in May 2005, Centurion Timbercare is an ideal decorative coating for new, weathered or previously treated fences, sheds, gates and trellises.

The product is water-based, environmentally-friendly, easy-to-apply, low odour and harmless to plants and animals when dry and packaged in five-litre cans with colours including Country Brown, Dark Oak, Red Cedar and Woodland Green.

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