Innovative suite of PD sales literature

Edited by the Buildingtalk editorial team Apr 18, 2007

Symphony is taking its market leading edge on product and service into the customer sales arena, with an innovative suite of PD sales literature.

Radically different from the industry norm, the new kitchen, bedroom and bathroom brochures are subtly branded and design led, moving away from more traditional sales literature routes.

"Developers are incredibly discerning when it comes to design, both in terms of the look of their rooms and the literature which is used to sell those design concepts to them," said Symphony's Building Division Marketing Manager Kathleen Lyon.

"We wanted to break away from the mainstream and create modern, minimalist brochure designs, which still contain the images and information our customers need, but in a more creative and interesting format".

Incorporating latest product details and information, the kitchen, bedroom and bathroom brochures are being distributed to Symphony's PD customers across the UK.

Symphony's website also now incorporates more extensive product information, specification guides and design choices.