Tapworks 'Guide to Selling Water Softeners'

Tapworks Electronic water softeners are available through the merchant network and attracting huge interest across the UK.

Tapworks Electronic water softeners - from the leading manufacturers of electronic domestic water softeners in the world - are available through the merchant network and attracting huge interest across the UK.

Recent major investment by the company in merchant showroom displays, a range of easy on the eye, straightforward literature explaining the benefits of electronic water softeners along with a warmly received Installers Guide to Water Softeners available from merchants, showing how installers can profit from water softeners - has raised awareness of electronic water softeners as a mainstream product along with their ease of installation.

The new Tapworks AD11 and the company's new mini softener - the Ultra 9 - designed specially for the UK marketplace and one that slips inconspicuously into a standard kitchen cabinet, under the drawer level, offer excellent sales opportunities, particularly when linked to a new kitchen or heating system installation.

The Tapworks Guide to Selling Water Softeners - available through merchants - by email at info@tapworks.co.uk and via the Tapworks web site at www.tapworks.co.uk - gives installers all the benefits and features of electronic water softeners, along with handy hints and tips on how to sell the units to their customers.

Whilst adding a water softener to the 'spec' of a new kitchen is the ideal time, the guide provides all the help an installer needs to add water softeners to his armoury of potential products, whenever he is talking to customers.

In addition, the guide invites installers to join Team Tapworks - the company's installer group that gets regular communication with the company and access to a range of helpful support as well as exclusive incentives and promotions.

And membership is free! Tapworks MD Mike Pickavance says: "Those installers that have begun to install quantities of Tapworks water softeners can't believe they failed to see the opportunities before".

"Customers who have a water softener installed find they cannot live without one - and can't understand how they survived without one for so long".

"The new leaflet is a major asset for installers and we look forward to welcoming many more of them to Team Tapworks during 2005, as they realise what a fantastic opportunity is sitting waiting for them at their merchant branches!".

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