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Product category: Building Industry Research and Materials Testing
News Release from: Timber Research and Development Association
Edited by the Buildingtalk Editorial Team on 26 March 2004

askTRADA brings in 13,000 visitors a
month

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More than 5,000 architects, engineers and other industry professionals have registered for free access to the core information on askTRADA, the Timber Resear

More than 5,000 architects, engineers and other industry professionals have registered for free access to the core information on askTRADA, the Timber Research and Development Association website, since the offer was launched on 9th January this year In addition, visitor numbers to askTRADA, at www.asktrada.co.uk, have grown hugely, with more than 13,000 visits to the site each month

Chief Executive Andrew Abbott said: 'We took the decision to give easy access to the wealth of information contained on askTRADA and the response has exceeded our expectations.' TRADA members are benefiting directly, he added.

'The suppliers' directory on the website was set up to provide a fast link between suppliers and specifiers.

We are monitoring enquiries and for some members the click-throughs to their website can be as high as 50 a week, producing 10 - 12 business leads by email as a result.' TRADA is investing further in the suppliers' directory to define categories more clearly.

Members' information will be better presented, to make it even easier for users to find the right product.

'For supplies, the only route to inclusion in the directory is by joining TRADA,' said Mr Abbott.

'This is a positive benefit of Corporate membership and the askTRADA visitor statistics are tangible proof of that.'.

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