Product category:
Building Industry QA and Benchmarks
News Release from: TrustMark | Subject: Excellence Award
Edited by the Buildingtalk Editorial
Team on 25 April 2006
TrustMark promotional campaign hits the
mark
TrustMark has been shortlisted for an Excellence Award by the Chartered Institute of Public Relations
In recognition of the successful consumer launch of TrustMark in January 2006 and the positive media coverage achieved across all terrestrial TV channels and a wide range of regional radio stations, TrustMark has been shortlisted this week for an Excellence Award by the Chartered Institute of Public Relations Research by MORI and independent media evaluation by Metrica in the last few weeks also confirms that TrustMark's promotional campaign to consumers is working well
This article was originally published on Buildingtalk on 22 Jun 2005 at 8.00am (UK)
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MORI's poll reveals that, just two months after its launch, TrustMark had achieved overall consumer awareness of 16%.
Metrica's research indicates that the media coverage of TrustMark has reached 40% of the UK population so far.
Ian Livsey, Chairman of TrustMark says: "We are committed to a sustained promotional campaign for TrustMark that targets home improvers, home repairers, vulnerable people and all the consumer advice agencies that help support them".
"The industry can have confidence in our marketing and communications strategy, and TrustMark licensed tradespeople will continue to reap the business benefits of increased consumer awareness and demand for reputable firms.".
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