TSK Group re-brands AV division as 'proAV'

New trading name reflects commitment to AV sector.

Leading workplace environment specialist, The TSK Group has re-branded the services offered by its dedicated AV team as 'proAV', following the completion of its landmark audio-visual project for Manchester Evening News.

The new brand identity, which incorporates the philosophy 'Consult.

Create.

Care.' reflects TSK's focus on the AV arena following continued growth and success in the sector.

Iain Holden, Joint Managing Director at TSK commented: "Our Communication Environments offering has gone from strength to strength in recent years, growing in both personnel and turnover".

"The new brand identity will provide a platform for the proAV team to further expand and diversify as an individual entity, although their services will still remain a key component of the TSK service-offering." proAV's recent clients include Sony Computer Entertainment, Hilton International, Radisson SAS and Manchester Evening News.

Alan Marshall, Divisional Director for proAV commented: "As an AV solution, we have a unique and transparent approach to consultancy, design and delivery".

"This is exemplified with the work we carried out for MEN, and a primary reason behind establishing the new brand".

"As proAV, we are now able to communicate this unique offering to the AV market more effectively." He explained.

The brief for proAV's work at MEN was to first provide a comprehensive consultation solution for the newspaper's new head offices in Manchester, before being assigned to design and deliver the environment following a transparent and structured tender assessment programme.

The 65,000 sq ft workspace at Spinningfields in Manchester's city centre was completed in November.

proAV has provided a network of monitors and integrated AV facilities throughout the offices, designed and installed meeting and video-conferencing environments and developed an auditorium that doubles as a television studio for Channel M.

Alan Marshall continued: "The scale and diversity of the project for MEN makes it a great example of how the proAV circle of services works - providing an all-encompassing audio visual solution independently from the rest of the TSK operation".

"The project has been a great success, and we look forward to working with MEN further in the future".

Existing TSK customers will not be affected by the changes, as proAV remains an integrated division of the TSK service offering and accounting details are not changing.

The brand launch is supported with a new website for proAV at www.proav.uk.com, which will provide full details of proAV's service portfolio.

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