Top House-Builder Uses TxtOrder To Promote Homes

Edited by the Buildingtalk editorial team Oct 22, 2003

Can a 12 pence text message sell a £250,000 apartment? TxtOrder announced that George Wimpey Central London has become the first UK house builder to employ its SMS based information service.

TxtOrder enables George Wimpey Central London to supply sales information for its contemporary 64-apartment 'Eluna' housing development direct to the mobile phones and email addresses of its prospective customers within seconds of their text enquiry.

Eluna, is a multi-million pound development project for George Wimpey Central London incorporating a desirable location and stunning architecture.

Key to its success is communicating to potential customers the message that an exclusive London address need not command an exclusive price.

A development's hoardings are often the first place potential purchasers obtain contact information.

By giving customers the opportunity to easily request information via their mobile phones, George Wimpey Central London expects to reduce the number of potential customer who reach home and forget to call for development information.

The hoardings around the Eluna development now carry a TxtOrder 'TxtAddress' and contact number.

By simply using their mobile phone to text the message eluna.info.youremail to 07797 800 800, interested parties will receive a confirmation text message to their handset, usually within ten seconds, with contact information for the development.

They will then find an email containing full information about Eluna waiting for them when they return home or to their office.

By using the TxtOrder service, George Wimpey Central London, a region of George Wimpey UK Ltd, Britain's leading house builder, can now automatically fulfill requests for information, which will also direct customers, via hyperlinks from the email message to their development and company websites.

Sharon Willis, George Wimpey Central London's sales and marketing director, commented: "Our region is the first to use this system to market a new development.

We believe this new marketing initiative with TxtOrder will benefit the region and increase the number of positive sales leads from interested customers." Steve Almond, CEO of TxtOrder commented: "The power of this simple system means that just one SMS costing around 12 pence could be enough to sell a £250,000 apartment.

George Wimpey is bucking the trend of the property industry not traditionally known for marketing innovation.

Whether a potential customer is on a bus, in a taxi or walking past the development TxtOrder makes it easy for people to register their interest and request more information - and at any time of the day or night.".