Product category:
Power Tools
News Release from: Tyrolit
Edited by the Buildingtalk Editorial
Team on 27 March 2008
Rebranding for abrasives manufacturer
Tyrolit
Austrian abrasives manufacturer, Tyrolit, has completed a comprehensive rebranding of its 80,000 products sold into the UK trade and construction sectors.
The company's UK subsidiary is headquartered in Crick, Northamptonshire All products, packaging and literature carry new livery
This article was originally published on Buildingtalk on 23 May 2008 at 8.00am (UK)
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So also do the point-of-sale systems, which have been made more attractive, versatile and functional.
Out go all six former trade names including as Classic, Secur Extra and Xpert, to be replaced by one brand name - Tyrolit - and a more logical 1-, 2- and 3-star rating system that presents a rationalised and simplified product range.
In addition, colour coding has been introduced so that a user can see at a glance whether a cutting or grinding disc, for example, is intended for steel (blue), stainless steel (red), cast iron (purple), non-ferrous metals (orange) or stone (green).
The overall effect is that Tyrolit abrasive discs and diamond blades, as well as their intended applications, are much easier to identify and reorder.
At the same time, the manufacturer has taken the opportunity to introduce a number of new abrasive products with improved performance characteristics, in particular for dry diamond cutting.
A careful analysis of customer buying behaviour has led to a modern, technical design of product label on which the top area varies little and includes the star rating, critical maximum speed and safety guard warning where applicable.
The lower half contains all other relevant operational and safety information, including the all-important oSa logo.
This signifies that the manufacturing processes that produced the abrasive products have been approved by the international Organisation for the Safety of Abrasives, and are traceable back to the manufacturer.
Sales outlets are legally responsible for ensuring that the abrasives they sell are safe to use, and employers of staff using those products have a similar legal duty of care.
The buyer-orientated point-of-sale material follows a logical format, with magnetic signs that specify product category, application, quality of abrasive, material to be cut or ground, and dimensions of the Tyrolit products.
The grey and blue racking can be wall-mounted, freestanding or placed on the counter top.
They have hooks, shelving and flyer compartments that can be customised to suit not only the products being sold but also the layout and available space within a trade outlet.
Tyrolit, part of the Swarovski Group, is a family owned business now in its fifth generation.
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