UpRight Powered Access unifies with Snorkel brand

The owners of UpRight Powered Access have announce the UpRight name will be merged into the Snorkel brand, creating one single global manufacturer of aerial work platforms.

Going forward, the company will market all products under the Snorkel banner only.

Snorkel and UpRight Powered Access are both owned by The Tanfield Group in the UK.

Since 2007, Tanfield has run both the UpRight and Snorkel brands, with separate territorial responsibilities, different product portfolios and often different model designations for the same machines.

One brand ensures clear, simple messaging for Snorkel's growing global customer base.

As part of the process, Snorkel has assigned new model designations to its worldwide product range.

Although the UpRight name will no longer be used to market aerial lifts, Snorkel will continue to support all existing UpRight machines in the field.

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