Product category:
Heating Systems, Controls and Management
News Release from: Vent-Axia
Edited by the Buildingtalk Editorial
Team on 16 May 2008
Vent-Axia wins prestigious industry
award
Vent-Axia wins Marketing Initiative of the Year category at this year's prestigious HandV News Awards.
The Crawley-based company picked up the prize for its ground-breaking Lo-Carbon initiative which has helped build awareness of the contribution efficient ventilation can make in reducing carbon emissions whilst driving up product sales by 25% The Lo-Carbon initiative by Vent-Axia is a re-branding of its LoWatt energy efficient ventilation technology according to the company's environmental vision
This article was originally published on Buildingtalk on 16 Dec 2005 at 8.00am (UK)
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The holistic campaign which gained the respect of the judges involved extensive advertising, direct mail, exhibition, promotional and other PR activity.
This initiative gave Vent-Axia significant commercial advantage over its competitors while communicating the benefits of energy efficient technology to help contractors, local authorities and other specifiers easily recognise and select products which will reduce their carbon footprint.
The entry was hailed as an "outstanding submission" and impressed judges by displaying the 'tangible business benefits' of the strategy.
The company's focus on aligning its processes and practices coherently to meet environmental market demand instead of telling the market what it wants was particularly impressive, whilst its determination to encourage customers to reduce their carbon footprint was also commended.
"We are delighted to receive the Marketing Initiative of the Year award for our ground-breaking Lo-Carbon initiative", says Simon Osborne, Head of Marketing at Vent-Axia.
"This is a tremendous achievement for everybody involved at the company and a vindication of our approach which is substantial in content and delivers real value to customers." The HandV News Awards, organised by industry magazine HandV News, are the independent stamp of approval for quality and innovation across the sector.
Judged by a panel of distinguished industry figures, and now in their 14th year, the awards recognise excellence in heating, ventilating and air-conditioning.
The 18 winners, the cream of the building services industry, were announced at the awards ceremony, hosted by BAFTA award-winning comic Rob Brydon, before a record-breaking audience of more than 1200 guests.
For more information on Vent-Axia, the company's products and its Lo-Carbon initiative, please telephone 01293 441616 or visit the website.
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