New Refrigeration Solutions At Hotelympia

The wide range of quality refrigeration equipment on display at Hotelympia 2004 is set to reinforce Williams' position as the leading refrigeration solutions provider to the UK and global market.

Williams Refrigeration - part of Aga Foodservice Equipment (AFE) - is joining forces with its sister companies on the largest single stand at Hotelympia 2004.

The wide range of quality refrigeration equipment on display is set to reinforce Williams' position as the leading refrigeration solutions provider to the UK and global market.

Williams will be showcasing its 'Know How' through the vast range of refrigeration solutions on display which include reach-in cabinets, counters, blast chillers, coldrooms and bakery solutions, offering excellent performance and energy efficiency.

Renowned for the innovation behind its product development, Williams has an understanding of the needs of the foodservice industry and as such will be launching five pioneering products at Hotelympia.

A Williams Rapid Bottler Chiller which can chill 48, 330ml bottles in less than 30 minutes, is set to be a big hit with the fast moving bar, pub and hotel, restaurant sector where customer demand can often outpace the bar's capability to satisfactorily chill beers in the required time, especially in the summer months.

Similarly, Williams has also developed a Rapid Glass Chiller, to be launched at Hotelympia, which can chill, in just three minutes, a basket of glasses straight from the glasswasher ensuring customer satisfaction every time.

For the bakery industry, Williams will be showcasing a selection of products from its wide range of dough conditioning solutions and will be launching a new Bakery Blast Chiller designed to accommodate 600 x 400mm Euronorm bakery trays.

Complementing this is the new Doughmaster control panel offering enhanced functionality and which fits neatly in the Dough Retarder Prover door giving an easier reach for the operator.

Williams Refrigeration will be further highlighting its product innovation with the new Induction Hob Counter, combining the best in refrigeration teamed with an induction hob, ideal for quickly heating small quantities of sauces and other ingredients thus offering even more flexibility in the kitchen.

Tim Smith, Managing Director, Williams Refrigeration, comments: "Hotelympia is an exciting time for Williams Refrigeration as we can directly demonstrate to our customers the width and breadth of our innovative, market-leading refrigeration solutions.

The product range on display will offer something new for everyone and because we also understand the importance of value for money solutions, both at the time of purchase and through the whole life of product, we also offer professional advice, sales service and technical support." "Our ongoing mission is to make it easier to do business with Williams," says Tim, "which will be further enhanced with a new quotation package and coldroom design software both simplifying and speeding up the processes of coldroom design and production of quotations." A key focus for Williams customers in 2004 will be refrigeration products that offer energy savings and which consider environmental impact, as Tim says: "Our engineering team has developed enhanced refrigeration systems on all our products to offer increased energy efficiency while recognising the importance of balancing this with performance.

This ensures that our equipment continues to comfortably handle the practical rigours and operation of modern kitchens while ensuring food safety at all times." Williams will be showcasing cabinets with half doors and drawers which offer increased energy efficiency as well as its unique Glycol Secondary Refrigeration System which is proving to be of great interest to our customers.

It will once again be on show at Hotelympia as it delivers fast pull-down temperatures, saving on energy while offering enhanced operational efficiency.

More details on Williams' extensive range of products from commercial refrigeration to bakery equipment including a wide range of Gastronorm cabinets and Reach-in and Roll-in Blast Chillers and local distributors are available on free phone 0800 526 517.

Williams Refrigeration, the market-leading manufacturer of commercial refrigeration solutions, is part of Aga Foodservice Equipment the market leader in the commercial catering equipment industry.

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