Williams Refrigeration Strong Global Prospects

Williams Refrigeration and Falcon Foodservice Equipment, both part of the Aga Foodservice Equipment (AFE) Group, announce a strong global position as the companies further expand in the global market.

Williams Refrigeration and Falcon Foodservice Equipment, both part of the Aga Foodservice Equipment (AFE) Group, announce a strong global position as the companies further expand in the global market place in 2004.

Both Williams and Falcon benefit from worldwide manufacturing facilities, sales offices and distributors thus ensuring the highest product development and standards to meet both local market specifications and global quality standards.

Both Williams and Falcon are driven by their joint philosophy of strengthening their top position in the international refrigeration and prime cooking equipment market.

Williams provides a wide range of globally suitable products, backed by local service, performing in extremes of Antarctica through to the deserts of the Middle East and Falcon's extensive product range is currently being developed to appeal to the global marketplace.

Offering global 'know how', Williams Refrigeration and Falcon Foodservice Equipment benefit from a worldwide network of experienced distributors and dealers who have extensive product knowledge of the Williams, Falcon, Victory and Bongard foodservice equipment solutions The Victory brand and the Northland Group provide refrigeration solutions to the thriving USA market and the well-known Bongard bakery subsidiary supplying Europe.

As part of the 11-company strong Aga Foodservice Equipment Group, Williams and Falcon have sales offices worldwide, including the UK, Eire, Dubai, Hong Kong and Shanghai with an office soon to open in Beijing as well as Lyon and Strasbourg in France.

Sales offices are also located in Benelux, Italy and Spain, USA and in Melbourne, Sydney and Brisbane in Australia.

The newly opened sales office in Dubai has provided added support to Williams and Falcon's extensive network of customers, distributors and dealers in the Middle East market and the expansion reflects a growing demand for Williams' and Falcon's commercial refrigeration and prime cooking equipment across the region, driven by the extensive growth in tourism.

Similarly, Williams is seeing steady growth in China, where in Shanghai a new sales office has been opened to support the established manufacturing facility and the company will be looking to maximise on vast opportunities as China expands and prepares to host the Olympic Games in 2008.

Kenny Maguire, International Sales Director, Aga Foodservice Equipment, explains: "We have an exceptionally strong global position with a global manufacturing capability backed-up by local specification and a high standard of service and support.

As we head into 2004 we are building even closer relationships with our customers and we are supplying more and more refrigeration and prime cooking equipment solutions to our customers.

It's crucial that we can not only offer superior products to our global customers, but that we can continue to do this quickly and efficiently.".

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