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News Release from: The Wood Window Alliance | Subject: Launch of the Wood Window Alliance
Edited by the Buildingtalk Editorial
Team on 21 September 2007
Wood Window Alliance revolutionary
spirit
Launch of the Wood Window Alliance marks the start of a revolution for the sector
"Huge advances in timber window design and manufacture rival all of our competitors, and the industry is united and ready to spread the message to professional and consumer audiences" Speaking at the official launch of the new Wood Window Alliance, British Woodworking Federation (BWF) chief executive Richard Lambert focused on the spirit of unity which has brought the timber window industry together to promote the qualities of 21st Century wood windows
This article was originally published on Buildingtalk on 16 Aug 2007 at 8.00am (UK)
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The launch, which was held at Earl's Court to coincide with 100% Detail, was attended by wood window manufacturers, architects, house builders, industry federations and sustainability officers from local authorities.
Guests also heard from founder member Mumford and Wood's sales director Chris Wood who highlighted how the formation of the Alliance will lead directly to a raising of standards within the wood window industry.
All parties within the supply chain, including manufacturers, installers and procurement managers, will be able to effectively address issues such as sustainable building, quality testing, procurement procedures and material sourcing more effectively.
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Chris Wood said: "We have some of the leading lights in the UK timber window industry involved in this initiative".
"These companies have come together to create a powerful marketing campaign for quality wood windows".
"We aim to change the face of the fenestration industry as we recognise companies that are dedicated to the highest standards, and promote the efficiency, durability, sustainability and beauty of 21st century wood windows".
The advertising and public relations campaign with the slogan "Wood".
"At the Heart of a Good Window", breaks at the end of September with a second major push planned for spring, 2008.
A distinctive brandmark, featuring heart and tree symbols, will communicate the quality standards of members' products in meeting the requirements set by the Alliance.
Focusing on professional, trade and consumer audiences, the campaign will communicate the performance, durability and sustainability of modern wood windows and address some of the old misconceptions revealed by research.
The results of a major consumer research project will be released in October.
Alliance members have been deeply involved in the formation of the new initiative, which will be administered by the BWF, and which will have marketing at its heart.
Chris Wood stressed the credentials of the new venture: "Window manufacturers have to earn the right to become WWA members".
"It's not just about paying a fee and getting a badge".
"Their windows must meet the relevant standards, be accredited by an independent UK or European body, be manufactured from sustainable wood sources and have warranties for durability, paint life, ironmongery and insulated glass units".
"The windows must also meet or exceed the Building Regulations requirements for energy efficiency".
"This is about recognising and raising standards within the industry, maintaining them and promoting them to potential customers.".
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