How to get more from your advertising budget

Buildingtalk explains how you can get more from your advertising budget in 2010 including how video can also help you reach new customers.

In December, ZenithOptimedia, part of the world's largest media services group, reported that the Internet was the only medium to grow global ad spending in 2009 - growing by almost 10 percent.

He said, "In a time when marketing departments have to justify every dollar [every pound] they spend, the rapid and clear returns offered by Internet advertising are more attractive than the longer-term brand-building benefits offered by other media," he also predicted that spending on internet advertising will increase even more in 2010.

At Buildingtalk we know the move to online advertising was very strong last year because, despite the recession, advertising on Buildingtalk doubled as companies discovered the value of reaching new business using the UK's leading online resource for building and construction professionals.

For 2010 we have a number of great value advertising packages that are a cost-effective way to reach the thousands of new visitors who use Buildingtalk every month.

Buildingtalk offers over 36,000 thousand articles from over 3,500 companies along with project and product photographs, brochures, technical literature and videos.

We get over 100,000 unique visitors each month and over 80 percent of these are specifiers or buyers looking for information.

This is a great opportunity for you to reach your target audience and link with potential new customers.

We have packages that include banners that can be used for standard or animated adverts.

We can add your logo, images, brochures or even videos.

Or you can advertise using one of the weekly email newsletters that go direct to over 17k subscribers.

All of these opportunities provide sales leads or direct links to your website.

For a limited period we have a number of keenly priced introductory offers to enable new advertisers to experience the value of effective online advertising with Buildingtalk.

For existing advertisers we also have special offers on banner advertising across whole categories.

Finally, we now provide a service to help you create your own online videos - a simple, effective and affordable way to market your products.

Up until now online videos have always been expensive to produce and complicated to host.

But we are delighted to now offer you a really easy to use service and we will be there from production to promotion.

The packages start at just GBP350 so it is an extremely cost effective product to add to your marketing mix.

Whether it's a full company profile, a product presentation, or a 'how-to' tutorial we can deliver a finished product that meets and exceeds your company expectations.

Back to top