Following a company takeover, Quinn Radiators has changed its brand name to QRL Radiator Group
Under its new managerial team, the company has adopted an ambitious growth strategy; its new identity reflects this, marking QRL Radiator Group’s commitment to providing quality heating services with its panel and design radiators.
The company has also unveiled its core brand values: reliable performance, quality products and services, environmental credentials and value for money. It hopes to utilise its third-generation technology to achieve these aims, offering energy savings, efficiency and high heat outputs.
The rebrand will span QRL Radiator Group’s panel hi-lo range of radiators, as well as its designer portfolio, Design by QRL. The company also boasts a new strapline to reflect its commitment to customer experience: Making people warmer.
QRL’s panel radiator brands, Barlo and Warmastyle, have undergone logo redesigns to ensure that they are aesthetically aligned with its other ranges. Merriott has also benefited from a brand refresh.
To celebrate the launch its new identity, QRL Radiator Group has developed a new-look website, which will be supported by a trade marketing campaign across social media, b2b advertising and in-store activity.
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