A record-breaking year for Reynaers has seen them nominated in multiple categories at the 2017 Construction Marketing Awards (CMAs).
The aluminium systems company has been award nominated in no fewer than seven categories, including Best Use of Advertising and Best Mid-Range Budget Campaign.
The award dinner will take place on 30th November at the Radisson Blu Portman Hotel, London.
This is for its ‘Any Space Transformed’ campaign, an aesthetically captivating promotional campaign that applies Reynaers’ aluminium systems to global landmarks, such as the Eiffel Tower, the Colosseum, Tower Bridge and Stonehenge.
Forming part of Reynaers’ marketing activity targeted towards architects, the campaign has also been shortlisted in the ‘Promotional Campaign of the Year – Trade’ category at the 2017 G Awards.
‘Any Space Transformed’ is supported by The View – Design Transformed, a research-based white paper that examines how architectural technologies such as CAD, BIM and virtual reality are transforming how buildings are designed.
This white paper has been nominated in the Best Use of Research and Insight and Best Use of Content Marketing categories.
As well as all of this, Reynaers’ R-Cuisine events, comprising of driving experiences, a 10-course meal and a luxury overnight stay, have been shortlisted in the Best Use of Events & Live Marketing category.
The aim of these events is to create memorable experiences and a forum for relationship-building with key architectural contacts.
Reynaers has also earned nominations in the Strategic Planning & Management and Best Branding & Positioning categories, for the launch to the Trade market earlier this year.
This combined thorough market research and the creation of a distinct visual identity, as well as sponsorship of and attendance at the FiT Show in Birmingham.
Rebecca Cope, Marketing Manager at Reynaers, commented: “We’ve already seen fantastic results from our marketing activity this year and it’s a testament to the quality of strategy and implementation that we’ve been nominated in seven awards; our highest number ever.
“Any Space Transformed has had some amazing feedback from architects and many downloads of The View. Meeting customers, both at R-Cuisine and the FiT Show, has grown our network considerably.
“We’re looking forward to celebrating our successes at the CMA Awards ceremony next month and can’t wait to further develop our marketing strategy into 2018.”
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