Aluminium solutions specialist Reynaers have scooped two awards at the year’s industry’s Construction Marketing Awards (CMA) at London’s Radisson Blu Portman Hotel on November 30.
Fun filled driving days, fine dining opportunities and an in-depth white paper campaign focusing on the changing way buildings are designed have all contributed to this award success.
The CMA are a showcase for creativity, effectiveness and innovation in marketing taking place in the construction industry.
The Best Use of Events and Live Marketing was the first award Reynaers bagged, thanks to their R-Cuisine series. These were an exclusive number of invitation-only events, designed to develop relationships between Reynaers and Architects.
The second gong was the Best Use of Content Marketing award for The View – Design Transformed. This was a white paper researched, written and designed by the Reynaers’ UK design, PR and social media agency Mobas.
This explores how architectural technologies such as CAD, BIM and virtual reality are revolutionising the design process of buildings.
CMA Award judges praised Reynaers’ campaigns for their clear and targeted nature, referring to them as an innovative marketer in the construction industry.
Marketing Manager Rebecca Cope commented: “Our double win is wonderful news and we’re so proud that it follows on from success for Reynaers at other awards.
“This excellent endorsement from the industry confirms our position as a leading provider of stunning designs and it is a great boost for the Reynaers team and for our long-term marketing agency, Mobas.
“The success of our marketing campaigns lies in their execution and our wider efforts. The combination of thorough research, compelling content, eye-catching design and careful media targeting has generated some excellent results for us this year.”
The awards recognise the work marketing professionals and their achievements and are supported by The Chartered Institute of Marketing Construction Industry Group (CIMCIG).
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