Freefoam‘s strategic decision 18 months ago to harness and embrace the rise of social media as part of its overall marketing strategy have proved to be a fruitful one.
Whilst social media is an open forum, competition for attention is fierce, and it is becoming increasingly sophisticated.
Engaging content is vital, so Freefoam chose to partner with social media specialist Mind Made Digital to guarantee a targeted professional approach.
Endeavouring to use social media as a platform to engage with customers and installers, raise brand awareness with homeowners and drive business goals the programme has created superb results.
Customers are using Freefoam content to promote products and benefits, with installers using it as a platform to instantly share photos of work and installation stories.
Using social media has brought real business benefits to Freefoam. Targeting key business goals have seen the company deliver tangible results.
Social media is pushing, on average, 36% of web traffic across all company sites; the number of enquires to become a Freefoam Registered Installer has doubled and there has been a 70% increase in fans and followers.
Whilst Freefoam are delighted with these figures, it insists that it is not the whole story, with social media allowing the company to work much closer with customers and installers to create professional high quality content together.
Video content is king and it has generated films to highlight positive relationships and the benefits Freefoam products bring throughout the supply chain.
Louise Sanderson, UK Marketing Manager, commented: “As manufacturers, using social media has brought a new dimension to our marketing function.
“Whilst there will always be a place for traditional Point of Sale and Literature, being able to showcase our products and engage directly with our customer and installer partners has really created a vibrant and active online community.
“We’ve got some exciting plans in place for 2019 to extend our digital presence, so get involved and follow us!”
Freefoam Building Products,
77-83 St James Mill Road,
Tel: 01604 591110
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