ROCKWOOL has launched an integrated marketing campaign, designed to promote the benefits of stone wool insulation.
The ‘Origins’ campaign consists of branding; web, PR, promotional and social activity; and digital and print advertising. A wealth of animated video content has been created to supplement the promotion.
‘Origins’ follows the evolution of stone wool insulation, which originates with volcanic, basalt rock. Customers are invited to watch as this natural material is transformed into a thermally-efficient insulation product, through a variety of manufacturing processes.
The campaign will allow customers to focus on particular areas of interest, with emphasis on insulation attributes, market and application. It has been developed to show how a specifier’s choice of insulation can impact upon a project.
ROCKWOOL insulation has been designed for use in a range of applications. Whilst providing thermal benefits and energy savings, the stone wool product also offers a water-repellent, fire-proof barrier, which can absorb sound.
The design of the insulation ensures that no unintended gaps, sagging or slumping occurs over time.
Phone: 01635 862621
Fax: 01656 862302
REHAU’s latest colour laminates and spray finishes are giving installers looking endless ideas for exciting and innovative PVC-U window and door installations.Posted in Aluminium Products, Articles, Building Industry News, Innovations & New Products, Paints, Paints, Coatings & Finishes, Posts, Restoration & Refurbishment, Retrofit & Renovation, Windows
Kingspan Industrial Insulation Ltd has agreed with SIG Distribution an Asset Purchase Acquisition of GRM Insulation Solutions.Posted in Articles, Building Industry News, Building Products & Structures, Insulation
Bull Products, a manufacturer of fire protection equipment, explains why protecting your site and workers with an intruder alarm unit is so beneficial.Posted in Articles, Building Industry News, Health & Safety, Posts, Security and Fire Protection
A three-storey apartment building under construction in the Welsh town of Flint features Icopal’s Monarfloor Tranquilt acoustic membrane.Posted in Acoustics, Noise & Vibration Control, Articles, Building Industry News, Membranes, Posts, Restoration & Refurbishment, Retrofit & Renovation, Walls