ROCKWOOL has launched an integrated marketing campaign, designed to promote the benefits of stone wool insulation.
The ‘Origins’ campaign consists of branding; web, PR, promotional and social activity; and digital and print advertising. A wealth of animated video content has been created to supplement the promotion.
‘Origins’ follows the evolution of stone wool insulation, which originates with volcanic, basalt rock. Customers are invited to watch as this natural material is transformed into a thermally-efficient insulation product, through a variety of manufacturing processes.
The campaign will allow customers to focus on particular areas of interest, with emphasis on insulation attributes, market and application. It has been developed to show how a specifier’s choice of insulation can impact upon a project.
ROCKWOOL insulation has been designed for use in a range of applications. Whilst providing thermal benefits and energy savings, the stone wool product also offers a water-repellent, fire-proof barrier, which can absorb sound.
The design of the insulation ensures that no unintended gaps, sagging or slumping occurs over time.
Phone: 01635 862621
Fax: 01656 862302
PEFC UK will be a partner at Solid Wood Solutions, a one-day conference and exhibition which will feature pioneering projects through informative case studies.Posted in Articles, Building Industry Events, Building Industry News, Building Systems, Exhibitions and Conferences, Posts, Sustainability & Energy Efficiency, Timber Buildings and Timber Products, Wooden products
2018’s PCA Best Practice Awards took place last Friday 15th June in Warwick, celebrating those in the industry, including the Women of Waterproofing.Posted in Articles, Awards, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Damp & Waterproofing
Aggregate Industries’ innovative Lytag solution has helped lighten the load of a new upmarket commercial build in Edinburgh city centre.Posted in Articles, Building Industry News, Building Products & Structures, Case Studies, Civil Engineering, Concrete, Cement, Admixtures, Floors, Posts, Restoration & Refurbishment, Retrofit & Renovation
The Clerkenwell Design Week event last month saw Geberit give visitors the opportunity to see the launch of its new ‘Science Behind the Sensory Space’.Posted in Articles, Bathrooms, Bedrooms & Washrooms, Building Industry Events, Building Industry News, Building Products & Structures, Exhibitions and Conferences, Innovations & New Products, Interiors