Altro brings vibrant designs to life at El Mexicana

  • 7 Mar 2022

Altro Ensemble modular flooring system has been paired with Altro Whiterock Digiclad (Custom) wall panels to deliver the ‘wow’ factor front of house at the El Mexicana restaurant in Chelmsford. 

Harriet Lazzeri, of Lazzeri Creative Interiors, was looking to update the styling of the Mexican street food restaurant chain while also incorporating the new Don Churro desserts brand recently developed by the group.

She turned to Altro’s designer ranges to help bring her creative ideas to reality: “As part of the development of adding Don Churro into the existing El Mexicana brand we were looking to have a quirky and colourful backdrop to the servery counter – something that offered brand identity and was easily customisable from site to site but that also offered a practical and hygienic solution.

“Altro Whiterock Digiclad fitted the bill perfectly, giving us our rustic whitewashed brick effect finish, synonymous with traditional Mexican cantinas, but with the added element of colourful and site-specific graphics. This is offset with the monochromatic Altro Ensemble herringbone flooring, giving the whole scheme a sleek-industrial vibe.”


Great for areas where looks count, for feature walls, entire spaces, and to aid with way-finding, Altro Whiterock Digiclad™ (Custom) wall panels give total creative freedom with the quality and performance you expect from Altro walls.

Vision into reality

Your vision – a photographic image or design – is turned into reality using UV cured inks onto an Altro Whiterock sheet. Hard-coat technology provides scratch-resistant properties for added surface protection of your chosen design.

Altro Ensemble™ is a modular flooring system of luxury vinyl tiles that gives complete design freedom to create stunning floors for interior spaces. 

With a vast range of colours and four modular sizes, it can be mixed and matched to create unique designs from colour blocking to geometric patterns. Altro Ensemble has 15dB sound reduction with added comfort underfoot, making it perfect for front of house areas where design is key.

Having used tried and trusted Altro floors and walls in kitchens, bathrooms and behind bars, in 2020 Harriet took a fresh look and discovered Altro’s designer ranges of floors and walls.


She adds: “There was so much more to Altro than I knew when it comes to the design side and front of house.

“I’ve since used Altro Ensemble modular flooring in a theatre and in a hotel reception. The sizes are good and installers like working with it. I love the matt texture, and the patterns are fantastic – the range has the best concrete pattern I’ve seen.”

For the El Mexicana project, Altro Whiterock Digiclad™ was the ideal partner for the Altro Ensemble floor.

She concludes: “We were able to play with the designs for this, knowing we could print exactly what we wanted. I was looking at how to add in a softer, more feminine element alongside the vibrant modern designs. We’ve continued to use this combination at other sites, we’ve been really pleased with the results.”

Visit to see Altro’s designer ranges and for information on how to make your custom designs a reality.

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