ASSA ABLOY Door Group highlights Trade Partner benefits

  • 11 Aug 2023

Door Group, a division of ASSA ABLOY Opening Solutions UK & Ireland, is highlighting its Trade Partner Programme, which delivers a host of benefits and practical support to participating businesses, such as access to an online door design tool and facilitating closer working relationships.

Brian Sofley, Managing Director at Door Group, comments: “The relationship we have with our business partners is our number one priority. We aim to provide all the support to help facilitate closer working relationships and offer the best possible service to our customers.

“Having the right support, access to the right tools, and efficient connections across the supply chain can provide a competitive edge and deliver a welcome boost for business growth.

“Building strong relationships with customers is a given for business success, but likewise the relationship with suppliers should equally be given a priority. What’s more, closer connections within the supply chain help deliver improved efficiency and reduce costs.”


Trade Partner Programme

With this in mind, ASSA ABLOY is developing its Trade Partner Programme. Partners can choose from bronze, silver or gold memberships, and enjoy a range of benefits, as well as dedicated and tailored support from a business development manager.

Benefits include reduced costs, bespoke product training, access to the company’s image library, e-catalogue and customised product data sheets, and specialist and in-person technical support for winning door orders.

Trade partners can also receive free product samples and have the option for co-branded literature as well as further point of sale tools and assistance.


As part of the membership, partners are also given access to the Design4Doors application, which provides a hassle-free way to design, price and order bespoke doorsets at the click of a button.

Design4Doors is an innovative online application that allows users to create a door solution that meets a project’s requirements in the simplest and most efficient way, even while on the go.

With connection to the internet, users can create bespoke doorset designs from the comfort of their home or office, or even while on a project construction site at any time, of any day – or night.


Solutions are easily configurable, as the application enables you to input the necessary heights and widths, choose from a variety of frame types, performance specifications and finishes.

You can also add vision panels, louvred options, or hardware solutions. Changes can easily be made at any stage to ensure the final solution satisfies both the project requirements and the customer.

The application provides a downloadable detailed drawing and price for each design and provides the option to place an order for the selected requirements.

Through direct integration between Design4Doors and the CNC machinery in the factory, the chosen design can be seamlessly progressed into production. This seamless transition from customer to manufacture reduces risk of error and ultimately shortens lead-times. Better still, all orders through the online portal are deliverable anywhere in mainland UK or Ireland free of charge.

Working together

Brian adds: “Ultimately, we understand that by working together we can create mutually beneficial relationships with our network of trade partners, and help installers grow their business for a successful future.

“So please get in touch with us to discuss how we can help support you and give your business a boost.”


For more information on the Trade Partner Programme from ASSA ABLOY Door Group, click the link.

To learn more about Design4Doors and ASSA ABLOY Opening Solutions, click the respective links.

Contact ASSA ABLOY Opening Solutions EMEA Digital and Access Solutions

Dukes Court/Dukes Street
GU21 5BH
United Kingdom

Web:  About us | ASSA ABLOY
Email: [email protected]
Phone: 0049 30 8106 2970


Leave a Reply

Latest news

New technical guides help determine correct roof space ventilation requirements

Two new visual technical guides from Glidevale Protect have been released to help specifiers and roofing contractors determine the correct roof space ventilation requirements depending on the type of pitched roofing underlay used

Posted in Articles, Innovations & New Products, Posts, Publications, Roofs, Ventilation

New heritage style door option added to Senior Architectural Systems' Ali VU range

The popular Ali VU range of slimline aluminium windows and doors from Senior Architectural Systems has been extended with the addition of a new heritage style door option

Posted in Aluminium Products, Articles, Doors, Innovations & New Products, Posts

Effective access control is vital for ports says Abloy UK

In light of news surrounding delays and issues with the government’s new Border Target Operating Model Abloy UK is urging ports to ensure facilities are equipped with effective access control systems to minimise further disruption

Posted in Access Control & Door Entry Systems, Articles, Posts, Security and Fire Protection

Acoustic panelling from Troldtekt creates striking effect at 6 Embassy Gardens

Wood wool acoustic panelling with a black finish from Troldtekt has been specified throughout 6 Embassy Gardens at Nine Elms in London

Posted in Acoustics, Noise & Vibration Control, Articles, Ceilings, Posts