BFRC warn about misleading ‘A-rated glass as standard’ adverts

  • 19 Mar 2015

BFRC warn about misleading advertising

The British Fenestration Rating Council (BFRC), the UK’s national system for rating Energy Efficient Windows, warn both Trade and consumer customers about the dangers of misleading advertising.

British Fenestration Rating Council

BFRC technical director, Dr Gary Morgan:

ñThere is no scheme in the UK that rates glass in isolation. All WER schemes operate in an identical way – rating the whole window including glass, frames, spacer bars and gaskets. It is not possible under current European Regulations to provide an energy rating for glass in isolation from the other window components. Whilst it is true that certain glazing specifications are widely used in ‘A’ and ‘A ‘ rated windows, the glazing itself does not guarantee an ‘A’ or ‘A ‘ rating for the whole window. The frame system also has to be thermally efficient to enable the complete window to obtain a favourable rating.Claims of ‘A-rated glass’ and the like are obviously designed to give the impression that the window itself is ‘A’ or ‘A ‘ rated, which is misleading.î

BFRC managing director Chris Mayne: ñBFRC’s wants to correct erroneous claims regarding window and door energy ratings. When such misleading claims are used in marketing then Trading Standards and the Advertising Standards Authority can get involved.î

Trading Standards spokesperson explains:ñAn advertising claim that a type of glass is A energy rated is likely to breach the Business Protection from Misleading Marketing Regulations 2008 (and / or Consumer Protection from Unfair Trading 2008) if, as BFRC has outlined, the claim is meaningless in relation to glass but is likely to be understood as indicating a more energy-efficient product than other types of glass. An offence under the Regulations can attract a andpound;5,000 fine if heard in magistrates’ court, or an unlimited fine and/or 2 years’imprisonment if heard at crown court. Enforcement is by local authority trading standards officers.î

Misleading advertising is described as material that in any way, including its presentation, deceives or is likely to deceive the traders to whom it is addressed or whom it reaches; and by reason of its deceptive nature, is likely to affect their economic behaviour; or, for those reasons, injures or is likely to injure a competitor.

Matt Wilson, Communications andamp; Marketing Manager from the Advertising Standards Authority (ASA): ñThe ASA is reminding advertisers in the glazing sector of the importance of ensuring their ad claims can be substantiated and don’t mislead. Misleading ads give an unfair advantage to businesses who don’t play by the rules, they also erode consumer trust. Having your ad investigated and subsequently banned by the ASA can be time consuming and costly as well as damaging your reputation. We urge advertisers to seek free, expert advice from the Committee of Advertising Practice on how to stick to the rules and avoid misleading would be customers,î

BFRC (British Fenestration Rating Council) is available to advise glazing businesses on any aspects of window and door energy ratings and how they can be correctly described.

The BFRC is the UK’s national system for rating Energy Efficient Windows and you will find everything you need to know about the ratings and the label on their website via the link below.

Contact BFRC on 020 7403 9200 or via [email protected]

British Fenestration Rating Council (BFRC),
54 Ayres Street,
London,
United Kingdom,
SE1 1EU

Phone: 020 7403 9200

Visit BFRC's website

Leave a Reply

Latest news

ASSA ABLOY

ASSA ABLOY Door Group’s whole-life approach to timber and steel doorsets

ASSA ABLOY Door Group, a unit of ASSA ABLOY Opening Solutions UK & Ireland, offers a cradle-to-grave approach for its steel and timber doorsets, while the UK looks towards a year of recovery. 

Posted in Access Control & Door Entry Systems, Architectural Ironmongery, Articles, Building Industry News, Building Products & Structures, Building Systems, Doors, Health & Safety, Security and Fire Protection, Steel and Structural Frames, Timber Buildings and Timber Products, Wooden products

Newton Waterproofing

Register for Newton’s First Live CPD Webinar of 2021

Following the success of Newton Waterproofing’s live CPD events last year, Newton Technical Director Richard Crossley will be delivering the company’s first monthly RIBA approved CPD webinar of 2021, on Tuesday 9 March at 1pm.

Posted in Articles, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Continuing Professional Development (CPD's), Damp & Waterproofing, Facility Management & Building Services, Restoration & Refurbishment, Retrofit & Renovation, Seminars

Pilkington

New Pilkington Planar™ BIM models support curtain walling design and build

Pilkington United Kingdom Limited, part of the NSG Group, has made its structural glazing technology Pilkington Planar™ available via building information modelling (BIM).

Posted in Articles, BIM, Infrastructure & CAD Software, Building Industry News, Building Products & Structures, Building Systems, Curtain Walling, Facades, Glass, Information Technology, Posts, Restoration & Refurbishment, Retrofit & Renovation, Walls, Windows

Crown

Crown supports flood-hit community in Warrington

Crown Decorating Centres’ Warrington branch has donated a thousand litres of Crown Trade Paint to 100 flood-hit local residents.

Posted in Articles, Building Industry News, Building Products & Structures, Case Studies, Charity work, Interiors, Paints, Paints, Coatings & Finishes, Restoration & Refurbishment, Retrofit & Renovation