GUEST ARTICLE: Construction industry among UK’s most competitive amid highest level of growth in two years

With growth in the UK construction sector hitting its highest level in more than two years last month, the construction industry remains highly competitive, ranking third in the UK with over 377,000 competing businesses.  

In today’s rapidly evolving business landscape, staying ahead of the competition is increasingly difficult. 

To help budding entrepreneurs and SMEs, new research from the business experts at Sopro has revealed which industries are the most competitive across the UK, as well as tips on how to get ahead. 

In third place is the construction industry, which has 377,585 UK businesses. This sector sees a consistent demand, not only as populations grow and require more housing but also as homeowners look to renovate and modernise their living spaces through increasingly costly projects – offering high profit potential for builders. 

Ryan Welmans, Co-Founder and CEO at Sopro, comments…

“When starting a business, it’s imperative to do your research. You’ll want to choose an industry that aligns with your areas of expertise, of course. But for a real chance of success, you’ll also need to consider market size, trends, growth rates, and competition – as well as how you’ll set yourself apart from the competition.

“Being proactive is crucial when building your business and securing clients or sales. Understanding your potential customer’s needs is key so you can offer a truly beneficial product or service. You can achieve this by utilising buyer personas, which ascertain key information about prospective customers, such as their professional background, challenges they face in their respective fields, their content preferences, and budget authority. 

“With your buyer personas established, you can use lead generation and prospecting, whether in-house or via an external team, to identify new potential clients. Lead generation and prospecting use outbound one-to-one marketing activities, such as emails, phone calls, or social media messaging. 

“This can be used to target businesses that have previously shown interest in your services or clients that fit your buyer personas, to really drive results and get your business in front of your target customers – and, importantly, ahead of your competition.”

View the full report here.