The Builders Merchant Building Index (BMBI) has made the shortlist for three Construction Marketing Awards (CMAs).
The BMBI has been shortlisted in the ‘Best Product Launch’, ‘Best use of PR’ and ‘Best use of Research & Insight’ categories, for the event that will take place at the Radisson Blu Portman Square in London on Thursday 30th November 2017.
Recognising the marketing achievements of organisations and individuals in the construction industry, these prestigious awards are run by the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG).
Since the launch of the BMBI back in 2015, by the BMF and MRA Marketing, awareness and understanding has grown tremendously.
Using gold standard data from GfK, a leading international data and insights company, the BMBI can give a reliable and up-to-date measure of UK Repair Maintenance & Improvement (RMI) activity.
An all important part of the BMBI is the panel of leading industry experts, who speak exclusively for their markets.
All of these experts add perspective and context to the data, and help to make sense of trends for BMBI users.
Experts come from a range of companies, including Knauf Insulation, Timbmet, Encon Insulation, Keylite Roof Windows, Hanson Cement, Crystal Direct, Keystone Lintels, IKO PLC, Alumasc Water Management Solutions, Heatrae Sadia, Ibstock Brick and Natural Paving Products.
BMF Chief Executive John Newcomb says: “Being shortlisted for three CMAs is a tremendous achievement for BMBI. With continued investment, the BMBI is becoming a key tool for our industry and achieving wide exposure in and outside construction.
“It is also proving to be a powerful vehicle for highlighting the importance of builders’ merchants to the UK economy.
“It would not exist without the combined efforts of the BMF, MRA marketing and regular insights from GfK.”
Richard Frankcom, Senior Client Insight Manager – Trade Panel, comments: “The BMBI is helping to put construction on the map and through the use of new data available to the channel, highlights the importance of quality insights on which to make smart business decisions.
“It’s great that the hard work is being recognised in such a phenomenal way.”
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