CMDi launches communications effectiveness test

  • 20 Oct 2017

CMDi has recently launched the sector’s first communications effectiveness test for Built Environment brands.

The free iTest clarifies which aspects are most in need of improvement and explores how focused you are on your customers’ needs, how clearly differentiated and memorable your messages are, and then provides clear actions for improving cut-through, mindshare, and ultimately preference.

Dianne Lucas, Managing Director of CMDi, comments: “We urge clients to take a more scientific approach to testing their communication effectiveness and undertake as much research as possible. But clients today are so busy, so it’s our job to help them cut to the chase faster with more incisive tools. Because the brutal fact is: in the highly competitive world of construction marketing, your communication spend either makes a difference or it doesn’t.”

The test is can be completed quickly in just three minutes. Users will then receive an instant “incisiveness” score with detailed results.

You can find out more about the iTest here.

Leave a Reply

Latest news

Abloy
Renderplas

Renderplas shadow gap beads throw shade

For architects and designers looking to avoid traditional skirting boards, architraves and cornices, Renderplas offers its range of PVC plasterboard shadow gap beads for dry lining systems.

Posted in Articles, Building Industry News, Building Products & Structures, Floors, Interior Design & Construction, Interiors, Posts, Render, Restoration & Refurbishment, Retrofit & Renovation, Walls

MCRMA

First MCRMA members’ roadshow takes place at Siderise

Members of the MCRMA, the trade association for the metal cladding and roofing industry, had an exclusive opportunity to explore and discuss the changes affecting the construction sector at the first of the association’s roadshow events hosted by Siderise at its HQ and manufacturing facility in South Wales.

Posted in Articles, Building Associations & Institutes, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Cladding, Exhibitions and Conferences, Health & Safety, Restoration & Refurbishment, Retrofit & Renovation, Seminars, Walls

BMBI