Construction firms should establish what potential clients want

  • 2 May 2014

According to US Direct Mail Copywriter Leo Bott, Jr, it takes five seconds for someone reading an e-shot to decide if it’s going in the bin, meaning overly complicated text is going to drive away potential customers unless it is fully researched and informative.

Leave a Reply

Latest news

REHAU
Crown

New leisure centre 'tones up’ with Crown Trade

The refurbishment of a community leisure centre in Wiltshire has been given a paint finish that is more than fit or purpose, thanks to leading paint manufacturer Crown Paints.

Posted in Articles, Building Industry News, Building Products & Structures, Case Studies, Facades, Interiors, Paints, Paints, Coatings & Finishes, Posts, Restoration & Refurbishment, Retrofit & Renovation, Walls

Mul-T-Lock

Mul-T-Lock kickstarts new year by launching new high security platform

Security specialist Mul-T-Lock has launched the new MTL™500 multi-patented mechanical platform, boasting next-level protection for both residential and commercial environments.

Posted in Access Control & Door Entry Systems, Architectural Ironmongery, Articles, Building Industry News, Building Products & Structures, Health & Safety, Innovations & New Products, Security and Fire Protection

Freefoam

Celebrating a year of transformation with Freefoam

Freefoam has announced the launch of a photographic competition, designed to celebrate and acknowledge the vision and ambition of its installers and homeowners.

Posted in Articles, Awards, Building Industry Events, Building Industry News, Building Products & Structures, Building Systems, Cladding, Drainage, Guttering, Soffits & Fascias, Facades, Fascias, Restoration & Refurbishment, Retrofit & Renovation, Walls