CPG UK’s Flowcrete launches new user-friendly website

  • 20 Jun 2023

CPG UK’s Flowcrete launches its new website, aimed to transform the user journey for architects, specifiers, and contractors. With a user-centric approach, the site aims to provide an enhanced and intuitive experience, making it easier than ever for construction professionals to access what they need.

The newly revamped website boasts a clean and modern design, reflecting CPG UK Flowcrete’s commitment to innovation and industry leadership. Visitors will discover an accessible interface that offers effortless navigation and improved functionality across various devices.

One of the key objectives behind the redesign was to simplify the process of finding the right flooring solutions for each specific construction project.


By carefully analysing the flooring demands in a myriad of markets and sectors, we’ve been able to develop tailored flooring solutions and now architects, specifiers, and contractors can easily explore Flowcrete’s extensive range of products and systems, download technical information, navigate through expert insights as well as read case studies.

This wealth of resources empowers building professionals to select the most suitable flooring systems and make informed decisions.

The Learning Zone

In addition to the comprehensive product information, the website offers valuable tools and features tailored to support training and specification for architects and specifiers. The Learning Zone is designed to easily request a RIBA approved CPD seminar or in-person training.

Rejoice Chikosi, brand and communications manager for CPG UK’s Flowcrete brand, says: “We are delighted to introduce our new website which is a testament to our commitment to continuously improve the user experience for our audience.

“Taking onboard feedback from our valued industry network, we have ensured the new site’s layout, navigation menu and search functionality are developed in a clear and concise manner, allowing for ease of use and information finding.

“By providing a user-friendly platform that simplifies the architect, specifier, and contractor journey, we aim to support our valued audience in finding the perfect flooring solutions for their projects with ease.”

The website sets a new standard in accessibility and usability, offering a seamless experience that aligns with the evolving needs of the industry.

With its comprehensive content and user-focused features, the website reinforces CPG UK’s Flowcrete position as a trusted partner and go-to resource for architects, specifiers, and contractors worldwide.

Visit the new Flowcrete website and experience the future of flooring solutions first hand.

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