Showing 365 days a year on the station’s popular 10pm bulletin, reaching nearly 5 million adult men, Crown Trade, Sadolin, Sandtex, and Crown Decorating centres will each take a share of the screen time. These activities will also run across Sky Sports mobile and social media sites.
Crown Paints’ brands will take over the SkySports.com homepage with a range of editing initiatives on four dates throughout the year. The agreement comes after four years of collaboration between Crown Paints and Sky, and the UK paint manufacturer’s third full year of sponsorship.
The sponsorship package will begin by using new ‘idents’ developed for 2017, with the Crown Trade brand.
Crown’s Marketing Manager, Debbie Orr, described the partnership with Sky Sports News HQ as going from strength to strength.
A selection of Crown Trade’s premium products will be featured within the setting of a football changing room – this will include Crown Trade Fastflow Gloss, demonstrating its flow and fantastic finish. Crown Trade Clean Extreme and Crown Trade’s industry leading colour matching service are also referenced.
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