Crown Trade launches first ultra low VOC air purifying paint

  • 25 Jul 2023

Crown Trade is strengthening its commitment to creating a more sustainable built environment with the launch of an innovative new air purifying paint that’s ultra-low in volatile organic compounds (VOCs).  

Crown Trade Clean Air is the latest edition to the paint manufacturer’s flagship Clean Extreme range. It is BREEAM and LEED certified and offers great quality and performance whilst minimising the impact on the environment.

The formula contains advanced air purifying technology that removes up to 45% of formaldehyde from the air, helping to improve indoor air quality from the very first coat.


Being exposed to high levels of formaldehyde can cause health implications including skin rashes, shortness of breath, wheezing and changes in lung function.

With all new properties in the UK being built to higher insulation specifications in a bid to save energy – less air is able to move in and out of the buildings, which can cause formaldehydes to stay in the property for longer.

Crown Trade Clean Air will absorb the chemicals and reduce the amount of formaldehyde present in the air, leading to an improved indoor air quality for occupants.

The paint has been expertly developed by Crown’s in-house technical team and specialist chemists; and is also 99% free of VOCs.

VOCs are chemicals used in the production of a wide range of materials, including building materials like paint and varnishes, as well as aerosol sprays and cleaning products. The chemicals vaporise and are emitted into the air, and as well as contributing to air pollution they can have negative health impacts, in some cases even causing damage to the liver, kidneys, or central nervous system.

Unique technology

Crown Trade Clean Air also contains Crown’s unique breatheasy® technology, which ensures the paint is 99% solvent free, and asthma and allergy friendly.

As part of the highly rated Clean Extreme range, Clean Air is highly durable, with a class 1 scrub rating – meaning it looks new for longer, helping to extend maintenance cycles as spaces will need to be redecorated less often.

Kathryn Tormay, Head of Product at Crown Trade, says: “We know that the UK’s built environment is responsible for around 25% of greenhouse gas emissions and we’re determined to help reduce that in any way that we can.

“We wanted to create a product that not only reduces the number of VOCs emitted by the paint, but also actively works to improve wider indoor air quality by absorbing formaldehydes.

“Introducing Crown Trade Clean Air offers architects, contractors, and specifiers a product that will help them to meet their client’s sustainability requirements, including BREEAM and LEED standards.

“We’re incredibly proud of our entire Clean Extreme range – they’re specialist, high performance paints offering easy application and a great, long-lasting finish, ideal for a range of technical projects.”

Clean Extreme Clean Air can be specified for commercial projects now. Get in touch with your local Crown Trade sales rep for more information.

The launch of Crown Trade Clean Air comes as the business continues to focus on driving forward sustainability across the entire decorating process.

From manufacturing, where Crown has ambitions to achieve Net Zero and send 0% of waste to landfill by 2025, alongside creating a circular economy for paint, with over 1 million cans recycled by partner Nimtech in 2022.

For more information on the Crown Trade Clean Extreme range, visit:

Crown Trade,
PO Box 37,
Hollins Road,
BB3 0BG,
United Kingdom,

Phone 0330 0240310
Fax 01254 774414

Visit Crown Trade's website

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