Dominick Sandford promoted to Managing Director of IronmongeryDirect and ElectricalDirect

  • 12 Oct 2021

Dominick Sandford receives a promotion to Managing Director of Manutan’s Traders Division businesses, IronmongeryDirect and ElectricalDirect.

Having been at the company for over five years and with a broad background in category management, supply chain, sales and marketing, Dominick is in a good position to drive the two businesses forward and continue their ‘trusted to deliver’ ethos.

Another promotion

The appointment follows the promotion of current Managing Director Marco Verdonkschot to Chief Operating Officer for Manutan Group. Here, he will oversee the operations of all companies within the Manutan family, which includes IronmongeryDirect and ElectricalDirect.

IronmongeryDirect ElectricalDirect

Dominick brings with him over 20 years’ experience in product and category management, trading, supply chain, sales and marketing. He also has an impressive track record of leading high performing teams to deliver sales growth and strategy.

Joining IronmongeryDirect in 2016, Dominick’s progression through the business has seen him take in several roles. Most recently, he was Director and Head of Supply Chain, Merchandising & Marketing. 

‘Build on the very solid foundations’

On his new role, Dominick comments: “I am extremely honoured to receive this promotion and the opportunity to build on the very solid foundations that Marco has put in place over the last two years.

“I will continue to instil our company values to lead a successful and motivated workforce to grow and develop the businesses, underpinned with a best in class service for our trade customers.”

‘Pass the baton’

On Dominick Sandford’s appointment, Marco Verdonkschot comments: “I have had the pleasure to have worked with Dominick very closely over the past two years and am confident that his strengths in leadership, commercial acumen and unwavering commitment to delivering the best customer experience will take IronmongeryDirect and ElectricalDirect to the next level. I’m delighted to pass the baton over to Dominick and wish him every success in his new role.”

IronmongeryDirect and ElectricalDirect

IronmongeryDirect and ElectricalDirect are part of the Manutan Group, a leading multi-channel B2B retailer group, operating across Europe.

With several industry accolades under its belt, including recognition as one of the UK’s Best Workplaces™ for two years running, IronmongeryDirect has been supplying architectural ironmongery to tradespeople for over 50 years. It has the UK’s widest range with over 18,000 products in stock.

Joining the group in 2017, ElectricalDirect has over 12,000 electrical products available. This includes everything from sockets and wiring to smart home products and smoke alarms.

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