Freefoam Building Products have announced a collaboration with the Ideal Home Show and Off Site Factory Homes.
Working with the designers of this year’s show, which takes place from 22 March – 7 April at Olympia, London, Freefoam X-Wood Urban cladding has been used to stunning effect on the prestigious show home and Theatre – the focal point of the whole show.
With a constant mantra of pushing the boundaries of design, this year’s show house has been built with change and adaptability in mind.
The Evolving Home is a large family home, constructed using a seven steel frame module, with X-Wood Cladding in two colour options, White and Misty Grey, installed to great effect on the majority of the exterior façade.
David Richards, Architect, commented: “We wanted to showcase the flexibility of modular building to create an evolving space. We also wanted to combine the show Theatre space into the design to create a hub of activity within the exhibition hall.
“The whole house was constructed off site by Off Site Factory Homes in separate ‘modules’ that can be placed side by side, end to end or stacked on top of each other, allowing for a variety of configurations.
“We chose X-Wood Cladding as it is relatively light, easy to handle and able to withstand the rigours of transportation – as well as looking good throughout the show. I would definitely recommend it to homeowners and housebuilders.”
X-Wood™ Cladding is a premium grade composite 16mm thick cladding manufactured from three durable layers, each with its own high-performance properties.
A heavy duty plastic foam core, a durable solid plastic skin and a choice of two superior outer coatings – woodgrain Renolit colour film or subtle embossed wood effect PVC, both available in a variety of colours to suit all designs.
Louise Sanderson, Freefoam Marketing Manager, commented: “With around 13,500 visitors expected at the Show each day, we are really pleased to have the Freefoam cladding range exposed to such a large, engaged homeowner audience.
“Cladding is rapidly becoming a very popular home improvement product and our range is meeting the demands and aspirations of homeowners and housebuilders alike. The X-Wood range has been developed specifically for both renovation and new build projects, the perfect product to create an Ideal Home.”
Freefoam Building Products,
77-83 St James Mill Road,
Tel: 01604 591110
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