Freefoam cladding transforms homes and boosts sales for Think Home Fascias

  • 18 Feb 2022

Fortex cladding from Freefoam was the star of a recent installation by Peterborough-based Think Home Fascias.

A homeowner recently asked Matt Edwards, the owner of Think Home Fascias, for a solution to replace the tired, worn and crumbling render on the front of their property in West Pinchbeck, just north of Peterborough. 


Matt says: “At first the customer was looking at the possibility of re-rendering the house, but as they wanted to modernise it, I suggested Freefoam cladding and they were really taken with it. 

“Originally the customer wanted to go for white cladding, but I suggested it might be too overpowering for their property. They weren’t actually aware of the colour options available, so we discussed different possibilities, including Anthracite Grey, and they decided to go for Storm Grey.”

As well as giving the front of the property a new lease of life with a transformed appearance, Think Home Fascias added an insulating layer of Celotex behind the cladding to boost the home’s energy efficiency and help lower their energy bills. 

All-round solution

Fitting Freefoam Fortex cladding is an all-round solution. A high-quality, ultra-low maintenance product that has given the homeowner a warmer property and saved them time, hassle and money on costly home upkeep. 

Matt’s customers were delighted with their home transformation, which took just three days. 

Matt adds: “They were over the moon and gave us a positive review straight away. They have even posted pictures on Google and on social media. They were really impressed.

“There are a lot of similar homes in the area with render that is starting to wear, and we posted a display board outside the house. One of the customers’ neighbours has also shown interest in replacing the render on their property too.

“At Freefoam, the service is there alongside good quality, durable products. I can contact them directly and get straight through. The range of colours is a real selling point for Fortex cladding. Greys are most popular but I’ve sold a lot of Sage Green, particularly for homes in the local villages.”

Matt set up Think Home Fascias in 2018 and is largely focused on fascias, soffits, guttering and cladding installations. He’s a Freefoam Registered Installer, fitting Freefoam products for 12 years and he has a great rapport with his local stockist, Special Building Factors in Peterborough. 

Colin St John, Commercial Director at Freefoam, says: “It’s great to have installers on board like Matt who understand our range, and the potential cladding has to make a real statement and transform a property, particularly through the bold use of colour.

“While the benefits for the customer are clear, Freefoam Registered Installers who use our products on a daily basis also find that Freefoam cladding is very easy to install.”

For more information about Think Home Fascias, visit


Freefoam Building Products,
77-83 St James Mill Road,
United Kingdom

Tel: 01604 591110

Visit the Freefoam website

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