Freefoam is the top choice for Watts Roofing

  • 7 Jun 2021

Excellent customer service and a wide choice of colours are just some of the reasons why stockist Watts Roofing looks no further than Freefoam for all its cladding requirements.

Watts Roofing was set up by Company Director Shane Watts in 2010 and sells a wide range of roofing supplies. Over the past 11 years, the company has grown through a focus on positive service. This is alongside supplying the best materials and offering good rates. It currently operates across three branches in Stevenage, Cambridge and Baldock.


Watts Roofing began stocking Freefoam cladding and other products four years ago on the recommendation of now Assistant Manager Chris McGrath. Chris joined the company from another stockist and only had positive things to say about Freefoam to his new colleagues. 

‘Caters to what we need’

Shane says: “Chris has lots of experience in roofline and plastics, so we chose to stock Freefoam following his guidance. He changed our outlook and steered us to where we are today. Freefoam is a leader in the cladding market and their level of service is backed up by price, which in turn is backed up by quality. It really caters to what we need.”

As well as Fortex cladding, Watts Roofing also sells a range of other Freefoam products, including fascia and soffit. The company recently installed Fortex cladding to the front counter of its Stevenage branch, seeing a boast in interest and sales in the product since doing so.

The company has built up a strong working relationship with the Freefoam team over the past four years, working closely together to solve any problems as soon as they occur.

‘Won’t budge from Freefoam’

Chris adds: “The Freefoam sales team are a great help and the office staff are outstanding. I have been offered many opportunities to move to other suppliers, but I won’t budge from Freefoam. They do their best to sort out any issues, I have no qualms with them. 

“Colour is important to customers and lots of other reps can’t source the colours that Freefoam can supply. We have a display in our Stevenage branch that shows off their range of colour options. Grey is popular at the moment, as aluminium seems to be taking off in a big way.”


Chris continues: “We have seen an increase in interest from the home improvement market for cladding. The recent lockdown has seen lots of people making changes, building summer houses and ‘pub sheds’. Saying that, I have had a big order from a local council for Freefoam cladding in Rosewood and other councils have shown an interest too.

“Freefoam cladding is superb. The product is one we can trust and we know the quality is excellent.”

Learn more about Freefoam’s products, service and support by visiting or calling 01604 591110. Follow @freefoam on Twitter. 

For information about Watts Roofing, visit


Freefoam Building Products,
77-83 St James Mill Road,
United Kingdom

Tel: 01604 591110

Visit the Freefoam website

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