Freefoam offers the ‘complete package’ for Huws Gray

  • 30 Aug 2022

Freefoam has demonstrated what partnership looks like through its support of builders’ merchant Huws Gray – the UK’s largest independent builders’ merchants supplying building materials to both trade and DIY customers.

The company has grown significantly over the past five years and has recently acquired the Buildbase business, more than doubling Huws Gray’s branch network.

Huws Gray initially chose Freefoam as a supplier as it believed the company’s route to market suited its model best. Working closely with merchants, independent suppliers and installers is vital to Freefoam. And the company has continued to prove that through its ongoing, strong relationship with Huws Gray.


Kris Jones, Category Manger for Flat Roofing, Building Products and External Cladding at Huws Gray, says: “Freefoam offer the complete package in terms of what we need for a roofline partner. The Freefoam product range is superb.

“Key to our success is having a strong stock range in the branches, we try and stock a broad range of Freefoam products. Since we started doing that, we have seen a significant increase in sales.

“Colour sales makes up a significant part of our roofline business now. Whenever we put new products into a branch, there’s always a representative from Freefoam there to do staff training and help merchandise the products. 

“We’ve recently brought in Freefoam’s Fortex range of cladding products. We see cladding as a real boom sector for us, sales are really strong and we felt that having it in a PVC option would really add to our range.

“The customer feedback we’ve had regarding the Fortex range is just how easy it is to work with, it’s very light, installation is a lot quicker – its been a really successful product for us.

“Freefoam has been really supportive of our expansion and it’s been really important to have a partner we have grown with. We’ve got a great relationship with Freefoam, whether it be with the directors, or the sales reps and the guys in the office who look after us really well.”

Colin St John, Commercial Director at Freefoam, says: “Our roofline and cladding products are a perfect addition to a merchant’s portfolio and it’s great to see our customers grow and flourish with the help of Freefoam.

“We support our customers – their growth is our growth – and building strong and lasting relationships with our customers, like Huws Gray, is crucial to our business.”

For more information about Huws Gray, visit, or watch this video about Huws Gray and its relationship with Freefoam.


Freefoam Building Products,
77-83 St James Mill Road,
United Kingdom

Tel: 01604 591110

Visit the Freefoam website

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