Freefoam: Roofing and roofline, the winning formula

  • 7 Aug 2020

Freefoam Building Products have launched a new video, made with award-winning roofing company J R Roofing that highlights the benefits of fitting Freefoam roofline products alongside roof systems.

Filmed on location in Blackpool, the short films shows Josh Morrison and his team completing the replacement roof on an attractive Edwardian end of terrace property in a rural location.

Josh explains how offering roofline as part of a roofing contract brings extra revenue and increased customer satisfaction. 

Freefoam have increasingly seen roofing companies join the Registered Installer Scheme and wanted to illustrate how the PVC product range complimented the range and services offered by roofing companies.

J R Roofing were the obvious choice for this film – having recently been awarded the prestigious Which Trusted trader accreditation, Josh has been in the roofing business since he was just 14!

Whilst roofline replacement, namely fascia, soffit and gutter, has been seen as a niche of the home improvement sector, often installed by roofline specialists or as part of general PVC home improvements like windows and doors, other trades are now seeing the opportunities it can bring. 

Josh talked about the benefits of roofline: “It’s allowed us to offer our customers the full range of services and certainly puts us ahead of our competitors.

“We often do a roof survey and see that the fascia or guttering also needs replacing. It’s much more cost effective for our customers to have all elements replaced at once and makes sure their home is fully weatherproof and low maintenance for many years to come.”

The Registered Installer Scheme is part of Freefoam’s comprehensive support package for all home improvement companies. 

Support on offer goes beyond great products and guarantees to help customers grow, with a comprehensive range of marketing packages, Point of Sale, consumer focused brochures and samples to help installers sell more and build their own brands.

Freefoam registered installers also benefit from consumer-facing websites and – these generate quality pre-qualified leads, sent direct to the network of registered installers. 

Louise Sanderson, Freefoam UK Marketing Manager, commented: “Our product range is suitable for all sections of the home improvement market. It’s great to be working with companies like JR Roofing who are capitalising on the benefits roofline can bring.

“With a huge potential audience on social media we find short, punchy testimonial style videos like this work well for us, attracting new enquiries and building brand awareness.”


Freefoam Building Products,
77-83 St James Mill Road,
United Kingdom

Tel: 01604 591110

Visit the Freefoam website

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