Freefoam sees 55% increase in cladding sales in two years

  • 22 Sep 2021

Sales of Freefoam’s extensive range of cladding have grown exponentially over the past two years. The company’s top stockist customers saw an average growth of 55% in cladding sales between 2018 and 2020.

Freefoam, the leading independent roofline, rainwater and cladding manufacturer, offers durable, low maintenance PVC cladding in a range of styles and finishes.

The company launched its flagship Fortex cladding over 15 years ago and has continued improving and adding to the range to meet customer demand.


Two years ago, Freefoam launched X-Wood, a premium-grade foiled cladding range, to appeal to the same homeowners who can’t get enough of beautiful composite doors, colour and high end flush windows.

With a booming home improvement market seeing homeowners looking to make changes to their properties in the wake of the pandemic, Freefoam’s range of cladding offers an instant, low maintenance way for people to transform the exterior of their home. 

‘Cost-effective, low-maintenance option’

Kieran Napthine, Managing Director of Edge Buildings Products, a Freefoam stockist who specialise in cladding, says Freefoam’s Fortex cladding ‘provides a cost-effective, low-maintenance option for anyone looking to make long-lasting, attractive changes to their property’.

Freefoam attributes the rapid growth in sales to the customer benefits of its cladding, including its range of colours, which has become ever more essential to homeowners who want to refresh tired looking exteriors or improve the insulation of their homes.

Fortex cladding is available in 10 different colours to suit any design or home, while the X-Wood range of cladding is available six different woodgrain finishes. 

In fact, Chris McGrath of Freefoam stockist, Watts Roofing, adds: “Colour is important to customers and lots of others can’t source the colours that Freefoam can supply.

“We have a display in our Stevenage branch that shows off their range of colour options. Grey is popular at the moment, as aluminium seems to be taking off in a big way.”

Colin St John, Commercial Director of Freefoam, says: “Cladding is the ultimate home improvement product and homeowners are appreciating the benefits of installing cladding to their homes. I can only see that interest continuing to boom.

“Our customers have seen their sales go through the roof, as more and more homeowners discover the transformative effect of cladding.

“It’s durable, easy to fit and maintain and we offer a diverse range of colour options for all different types of projects. And our guarantee of up to 10 years offers ease of mind for our stockists and, of course, their customers.”

Learn more about Freefoam’s products, service and support by visiting or calling 01604 591110. Follow @freefoam on Twitter.


Freefoam Building Products,
77-83 St James Mill Road,
United Kingdom

Tel: 01604 591110

Visit the Freefoam website

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