Freefoam’s integrated campaign was devised and implemented by MRA Marketing, working in close partnership with digital specialist Mind Made, as well as with Freefoam.
Combining tightly synchronised PR, advertising, social media, video and direct marketing, the campaign has been shortlisted for Strategic Planning and Management in recognition of its powerful impact on Freefoam’s customer engagement and sales.
Commenting on the nomination, Colin St John, Freefoam Commercial Director, commented: “Our campaign illustrates the effect of our complete supply chain working effectively together to grow.
“It’s rare to see this in any sector, but our stockists, installers and housebuilders have seen the power of many working closely together for the good of all.
“The ‘Helping Customers Grow’ campaign has given Freefoam customers a mouthpiece to explain in their own words how we support them. We’ve been delighted with the response so it’s great to get formal recognition too. Fingers crossed for November!”
The CMAs showcase creativity, innovation and marketing excellence in the construction sector. These prestigious awards are endorsed by the Chartered Institute of Marketing (CIM) Construction Interest Group and take place on Thursday 28th November at Hilton London Bankside.
Freefoam Building Products,
77-83 St James Mill Road,
Tel: 01604 591110
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